Seattle, WA – March 18, 2009 – CogniFit®, Ltd., a leading producer of personalized brain fitness programs, today announced the release of CogniFit Personal Coach™, an online brain fitness training program, at the Aging in America (ASA) Conference. CogniFit Personal Coach provides scientifically proven, personalized exercises for people who want to maintain their cognitive vitality. The program uses patented techniques to assess and enhance essential cognitive abilities and psychomotor skills.
Research shows that cognitive skills can begin to decline after age 30, but just as muscle tone can be improved by physical exercise, cognitive fitness can be improved with targeted brain fitness exercises. Mental exercise that increases brain cell activity helps maintain cell health and can even stimulate growth of new cells. CogniFit Personal Coach was developed by a team of neuroscientists led by founder Dr. Shlomo Breznitz, a recognized authority in the field of psychology.
CogniFit Personal Coach advances the benefits of MindFit, which is the company’s first award-winning brain fitness product, by applying the latest scientific research to brain fitness. New capabilities include Individualized Training System, which is a set of sophisticated algorithms that enable the program to continually assess an individual’s cognitive development and adjust the training. In addition, CogniFit Personal Coach includes expanded personal coaching features and enhanced feedback.
CogniFit Personal Coach is based on the principle that brain fitness training is most effective when it is customized to individual needs and skills. CogniFit Personal Coach is the only program that begins with a baseline assessment test and then creates an individual training program that addresses users’ unique cognitive strengths and weaknesses, recalibrating its regimen in real time to adjust to improving skills. This ensures that the training is always engaging and challenging. The program has the largest variety of training tasks of any brain fitness product and focuses on the 14 cognitive skills that are most susceptible to aging, including hand-eye coordination, speed and response time, visual short term memory, working memory, planning, inhibition, visual perception, visual scanning, awareness, time estimation, naming, spatial perception, shifting and divided attention.
“CogniFit Personal Coach is a breakthrough for brain fitness programs because of the level of personalization it provides,” said Amichai Bar Nir, CEO of CogniFit. “No other brain fitness company offers a customized program that is based on an assessment of an individual’s cognitive abilities, and not just a profile of their demographic information. This ensures that people are always challenging their brain at just the right level of difficulty to result in improvement.”
According to CogniFit research, more than 99% of those people who completed an 8-week training cycle experienced significant improvement in their cognitive skills. This finding complements a recent study conducted by external experts who found that CogniFit’s focused brain fitness training was significantly more effective than computer games and puzzles to improve cognitive performance.
“My life’s work and passion has focused on learning and teaching about the brain’s functions, and it is gratifying to know that CogniFit Personal Coach will help people keep their minds sharp far into their golden years,” said Dr. Shlomo Breznitz. “In addition to launching our new brain fitness software, we have recently unveiled our new website at cognifit.com, which will be a resource for people who are interested in knowing more about how the brain functions. It makes it easy for people to find scientific information and the latest developments about brain fitness.”
CogniFit Personal Coach is available for a monthly fee of $19.95 and is guaranteed to result in measurable improvements in cognitive performance. It is available online at: [url=http://www.cognifit.com]http://www.cognifit.com[/url].
About CogniFit
CogniFit brain fitness programs provide an assessment of the cognitive abilities that are most affected by aging, before creating personalized training programs. Based on more than 30 years of neuro-scientific research, CogniFit's scientifically validated, patented brain fitness programs are personalized to each user's skills and needs to help enhance their cognitive performance and health. Shlomo Breznitz, Ph.D., founded CogniFit in 1999 with the goal of using the latest cognitive research to help people of all ages maintain and improve their quality of life through brain fitness assessment and training. Dr. Breznitz has had a long and distinguished academic career and has been at the forefront of cognitive training using a personal computer. CogniFit offers training programs for a wide range of cognitive skills needed for everyday functioning, as well as cognitive skills needed for specific activities such as driving.
The company also offers its training through selected partners including Aging with Grace and Young Drivers of Canada. To learn more about CogniFit, please call (206) 331-4449, or visit the website at
cognifit.com.
