During one of his many speeches trying to defend ObamaCare and its problems, President Obama said recently, “We obviously are going to have to remarket and rebrand, and that will be challenging in this political environment.”
In order to rebrand a product, it must be a good product to start with. If the consumer tries the product and it does not live up to the marketing promise, then they will not try it again. In the real world, sometimes a “new and improved” campaign might get the consumer to try the product one more time, but it would be a very costly advertising effort.
Even after the many negative revelations about ObamaCare, aside from the HealthCare.gov web site problems, President Obama and the Democrats still believe ObamaCare is a good product:
“The Affordable Care Act as I said, the bill itself, has got very good concepts and yes I would support it again.” (Senator Mary Landrieu, D-Louisiana, December 4, 2013)
“The product is good, people want it and we should not live in a country where people are going bankrupt because they get sick.” (President Obama November 26, 2013)
Telling people the product is good when millions of people have experienced the opposite is no way to sell a product filled with broken promises. But the president didn’t stop there. He threw in a little scare tactic about going bankrupt if you get sick. That’s not what scares people. They are more afraid of not having any health insurance at all because of the costs of a “good” ObamaCare plan.
Even though a recent Rasmussen Reports telephone survey (December 3, 2013) shows that 81 percent of voters believe ObamaCare should be repealed or changed, the president and the Democrats are clinging to their health care “titanic” full speed ahead! And instead of the working-class consumer choosing to use the product because they like it, the president and the Democrats are insisting on using the force of law – that only they knew what was in it – to shove this bad medicine down our throats anyway for ailments most of us do not have.
In addition to the false advertising and scare tactics, the president is asking others to help him “spread the word” in his rebranding initiative:
“If you work at a nonprofit, open your doors and use your emails lists to help people learn the facts. If you’ve got a radio show, spread the word on-air. If you are a bartender, have a happy hour and also probably get health insurance because a lot of bartenders don’t have it.” (President Obama, December 4, 2013)
Here are the facts! (Just a reminder for most of you):
The president also mentioned in the above quote about how someone can help if they have a radio show. Well, I have a radio show and I will spread the word about these facts, because false advertising does not fit with the theme of my show. Namely, “We will tell you the truth!”
Rebranding a bad product of broken promises, which costs more than the product people had previously, and using a dysfunctional website costing nearly three times its original estimate to build (and counting) is a prescription for further failure. It will not work, but the president does not care what We the People think, because we are not smart enough to make decisions for ourselves. That’s big government’s job, and just look at their record of success!
You don’t have to be a bartender to know that “one drink for the price of two” is a losing proposition. We are not stupid.
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