By Dan Calabrese ——Bio and Archives--September 15, 2017
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President Maduro revealed the idea on state television, saying that "for animal protein, which is such an important issue, a 'rabbit plan' has been approved because rabbits also breed like rabbits". The leader did say that the "rabbit plan" had not got off to a good start and the minister of urban agriculture, Freddy Bernal, said there had been a "cultural problem". President Maduro said rabbit kittens had been handed to 15 communities as part of a pilot project by Mr Bernal.
"When he came back, to his surprise he found people had put little bows on their rabbits and were keeping them as pets, it was an early setback to Plan Rabbit." "A lot of people gave names to the rabbits, they took them to bed," Mr Bernal said. The minister urged Venezuelans to start seeing rabbits "from the point of view of the economic war". Amid laughter from fellow ministers at a cabinet meeting, he said that "we need a publicity campaign on radio, TV, in newspapers, in cartoons, everywhere, so that the people understand that rabbits aren't pets but two and a half kilos of meat".I was once in public relations and few things amused me more than the "public education campaign," which was designed to persuade entire cultures of people to believe something they were not already inclined to believe. I never saw a single one make even the slightest dent in public thinking, but lots of luck explaining the people of Venezuela that "rabbits aren't pets but two and a half kilos of meat." You get enough celebrities on board, and who knows? I don't think Miguel Cabrera is inclined to help but I suppose they could ask.
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