As winter approaches, these scenarios will become all too familiar…
You feel a tickle in the throat – the first sign of a cold… and you’ve got a presentation to the company president, or an overseas flight to finalize the deal of a lifetime, or a make-it-or-break-it meeting. You can’t afford to be sick for long! Relax. Take charge. Get over your cold faster™. ZICAM®,a leading cold remedy brand in the United States, has just arrived in Canada.
“ZICAM® Cold Remedy has been available throughout the United States for the past nine cold seasons,” explains Tim Connors, Vice President of Marketing, Matrixx Initiatives, Inc., the Phoenix-based makers of ZICAM®. “Our products have garnered millions of loyal users, especially among busy time-starved people who cannot afford to put their lives on hold while enduring the misery of a cold. Taken at the first sign of a cold, ZICAM® reduces the duration and the severity of cold symptoms.”
ZICAM® Cold Remedy is an over-the-counter homeopathic drug that has been clinically proven to shorten the duration of the common cold and reduce the severity of cold symptoms when taken within the first 24 to 48 hours, at the first sign of a cold. With ZICAM®, people can return to their active lives more quickly and reduce the down-time usually associated with having a cold.
Unfortunately, most people ignore the first familiar signs of a cold, telling themselves that their symptoms will just go away. Three or more days into the cold cycle, when they feel really dreadful, they begin to medicate and by then, it’s too late. The cold virus has already taken hold in the body. The time to take charge is at the first tickle in the throat, when the nose gets stuffy and the throat feels scratchy.
ZICAM®, an over-the-counter homeopathic drug, is different from many other cold symptom products. Most over-the-counter cold medicines are designed to relieve cold symptoms after the cold has taken hold. When taken at the cold’s first sign, within the first 24 to 48 hours, ZICAM® Cold Remedy actually shortens the duration and reduces the severity of cold symptoms.
The active ingredients in all ZICAM® Cold Remedy products are zinc gluconate and zinc acetate. Published clinical studies have validated the efficacy of zinc in reducing the duration and severity of the common cold.
In his study, “Efficacy of Zinc Against Common Cold Viruses: An Overview,” published in the Journal of the American Pharmacists Association, October 2004, author Darrell Hulisz, Pharm.D., concludes, “As discussed in this report, evidence exists to support the therapeutic effect of zinc when started early in the course of a cold, ideally in the prodromal period. Pharmacists should reassure patients of zinc’s safety when used at dosages consistent with product labeling… Patients should be counseled to begin zinc at the very first sign of cold symptoms, ideally within 24 hours of onset of cold symptoms.”
Zinc gluconate and zinc acetate are monographed homeopathic drugs listed in the Homeopathic Pharmacopeia of the United States. All ZICAM® products are developed, manufactured and packaged in the United States.
“We are very pleased that ZICAM® has received such extensive national distribution in its first cold season in Canada,” continues Tim Connors. “Pharmacists and health care professionals have acknowledgedZICAM® Cold Remedy’s unique ability to help people get over their colds faster and reduce the severity of cold symptoms when taken according to package directions.”
ZICAM® Cold Remedy products are available across Canada at Shoppers Drug Mart, Pharmaprix, Loblaws, Real Canadian Super Stores, Rexall Pharma Plus, London Drugs, Wal-Mart, Overwaitea, Zellers, Sobeys, Lawtons, A&P, Metro and other fine retailers.
Matrixx Initiatives, Inc., based in Scottsdale, Arizona, is engaged in the development, manufacture and marketing of over-the-counter healthcare products that utilize innovative drug delivery systems. Zicam Canada, Inc., its wholly-owned subsidiary, produces, markets and sells ZICAM® products specifically for the Canadian market.
ZICAM® website:
zicam.ca
