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February’s sales were 7% higher than the historical 5 year average for vehicles sales for February of 98,828.

Frigid February Fails to Freeze Vehicle Sales



TORONTO– Despite another month stuck in the polar vortex, vehicle sales continued to improve in the month of February in spite of the cold weather that was more conducive to consumers cocooning indoors than crowding car dealerships. Nonetheless, in February overall vehicle sales rose 2.4% compared to February 2013 amidst a rebound of 4.2 points in consumer confidence, according to the Conference Board of Canada. Total vehicle sales in February were 105,693 units, which continued the longstanding trend of also being higher than the historical 5 year average for monthly sales. February’s sales were 7% higher than the historical 5 year average for vehicles sales for February of 98,828.
The volume sales leader for the month was Chrysler/Fiat, with sales of 18,350 units. On a percentage increase basis for the month, Jaguar Land Rover Canada came in with a sales increase of 31% - albeit on a smaller base of sales. The best-selling truck in February was the Ford F- Series pick-up with sales of 7,866 units, while the best-selling passenger car was the Hyundai Elantra, with sales of 3,327 units. As in January, trucks continued to be responsible for a significant chunk of the growth, with truck sales rising 9.7% to 64,579 units while passenger car sales fell 7.3% compared to last February. Overall truck sales share of all vehicle sales continued to hover around 60% of the market, with February’s truck sales coming in at 61.1% of total sales, compared to 57% last February.

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For members of the Global Automakers of Canada (GAC), overall sales were once again, up higher than the market ( 3.5%) for February, with member truck sales ahead 14.8% while passenger car sales fell 4.4% . Overall sales for GAC members were 58,135 units. “The weather can be a little counter-intuitive,” said David Adams, President of the Global Automakers of Canada, “you would think it would keep people inside, but people are commuting in their older vehicles every day in the colder temperatures and sometimes that serves to highlight some of the creaks, rattles and shimmies, that get people thinking that it is time for a new vehicle. The fact that the days are a little longer and sun seems to be out more doesn’t hurt either, as people start to think about Spring “ GAC members’ sales represented 55% of total market sales, compared to 54.4% a year ago. We trust that this information is helpful. I would ask that you please cite the “GAC” or the “Global Automakers of Canada” as the source of the data if you plan on using any of the statistics contained herein.

About the GAC

Formerly the Association of International Automobile Manufacturers of Canada (AIAMC), the association was rebranded in May 2013 as the Global Automakers of Canada (GAC). The GAC is a national industry association representing fifteen member companies which are domiciled outside of Canada and the United States. These companies engage in the manufacturing, importation, distribution and servicing of light duty vehicles . The members of the GAC were responsible for 55.5% of overall vehicle sales in 2012. The members support some 77,000 direct and indirect jobs in Canada along with 60% of Canada’s 3,331 dealers across Canada.

Member Company February Light Duty Vehicle Sales Highlights



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