Anatomy of a Bad Fundraising Letter
Recently somebody passed along to me a year-end fundraising appeal from the federal New Democratic Party. I found it offensive, not for ideological reasons, but because it was a poorly written, poorly constructed letter. In fact, to my mind it utterly failed as direct mail fundraising material. Why do I say that? Well see below. I have reproduced the letter, with my commentary in bold font:- Tuesday, January 3, 2012