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In the powerful digital world, ‘Kill the Messenger’ has been simplified to ‘Kill the Message’.

You’ve Got Mail, but just try to find it!


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By —— Bio and Archives July 5, 2016

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Everybody, including America’s most dangerous enemies got emails from Hillary Clinton’s unsecured, bathroom email server, but if yours are being serviced by Gmail, no one’s getting them and haven’t for some time. Google, Gmail’s owner, has been directing your emails to ‘Spam’ and ‘Promotions’ Tabs. In other words, everywhere but where you intended them to be. Worth repeating: Since at least May of 2016 Google which controls the Gmail email flow has been deliberately directing email messages into your spam tab or one of its other tabs that effectively block your messages from getting through to their intended destination.

Like Facebook, Google blames it on the omnipresent ‘algorithm’

If you use Gmail, you may have taken yourself completely out of the communication loop--without even realizing it. ‘You’ve Got Mail’, alright, but just try to find it! It should go without saying that staying in communication via email is important at any time, and even more so during an election year when Hillary Clinton propaganda dominates the Internet. The only way to ensure that your emails are going to the intended source is for Gmail subscribers to DISABLE Gmail’s Inbox tabs. Like Facebook, which goes out of its way to suppress the conservative message, Google blames it on the omnipresent ‘algorithm’. The layman uses ABC’s in communication while social media always talks in the Language of Algorithms.

...Blame it on the algorithm...

But there’s nothing complicated about how MailChimp gets you around the infernal algorithm, which is all in the Gmail tabs set-up. This is a MailChimp update called ‘About Gmail Tabs’ posted on May 24, 2016:

About Gmail Tabs

Updated: May 24, 2016 Copy article URL 

 Gmail delivers messages to tabbed inboxes based on complex and changing algorithms that consider subscriber engagement, content, and sender information. Messages from email service providers, like MailChimp, often have a higher chance of being delivered to the Promotions tab. Unfortunately, MailChimp has no control over the placement of emails in Gmail, and there is no proven way to “beat” Gmail’s algorithms. Only a subscriber can move your emails from the Promotions tab to the Primary tab. In this article, you’ll learn about Gmail tabs, and what subscribers can do to ensure your campaigns are delivered to their Primary tab.

Benefits of the Promotions Tab

Gmail’s Promotions tab contains marketing emails and promotional offers. When Gmail introduced inbox tabs, many marketers worried that subscribers would overlook mail in the Promotions tab. Fortunately, studies show that people use the Promotions tab. According to ReturnPath’s study of three million Gmail users, the tabs improved deliverability, increased open rates, and decreased spam complaints. Plus, Gmail’s inbox organization doesn’t affect all your Gmail subscribers. Inbox tabs are optional for Gmail users, and many people disable them.


Send Emails to the Primary Tab

The only way to improve your campaign’s chances of landing in the Primary tab is to maintain a healthy subscriber list. An engaged subscriber may be willing to make changes in their Gmail account to move your campaigns to the Primary tab. Encourage your subscribers to take these actions.
  • Add your From email address to their Google Contacts

    Emails from a subscriber’s Google Contacts always go to their Primary inbox. In confirmation pages, welcome emails, and campaign content, ask your subscribers to add your From email address to their Google Contacts.
  • Move your emails to the Primary tab

    Subscribers can teach Gmail where to deliver your messages. When a subscriber moves one of your campaigns from the Promotions tab to the Primary tab, Gmail asks whether it should always deliver your campaigns there. If you have engaged subscribers who want your emails to appear in the Primary tab, share these Gmail Help instructions.
Google’s only trying to help you by burying your messages in Gmail tabs, right? Millions flock to Gmail because it’s free, a kind of free whose real price-tag is well hidden. In the powerful digital world, ‘Kill the Messenger’ has been simplified to ‘Kill the Message’.

Judi McLeod -- Bio and Archives | Comments

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Judi McLeod is an award-winning journalist with 30 years’ experience in the print media. A former Toronto Sun columnist, she also worked for the Kingston Whig Standard. Her work has appeared on Rush Limbaugh, Newsmax.com, Drudge Report, Foxnews.com.

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