By Matthew Vadum ——Bio and Archives--August 31, 2016
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The boycott started in April after Target announced that it would welcome transgender customers to use any bathroom or fitting room that matched their gender identity.
The announcement triggered an immediate backlash. Critics said the policy opened the door for sexual predators to victimize women and children inside the retailer's bathrooms, and more than 1.4 million people signed a pledge to stop shopping at Target unless it reversed the policy. But Target didn't back down. Now shopper traffic is declining for the first time in years, and the company is installing single-occupancy bathrooms in all of its stores to give critics of the policy more privacy. The new bathrooms, which already exist in a majority of Target stores, are costing Target $20 million to install, Fortune reports. [...] Target's same-store transactions, which is how traffic is measured, fell 2.2% in the second quarter. Overall, sales fell 7.2% to $16.2 billion.
I’m taking a Glock .45 to the ladies room. It identifies as my bodyguard. #BoycottTarget @Target
— Anita Staver (@AnitaStaver) April 22, 2016
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Matthew Vadum, matthewvadum.blogspot.com, is an investigative reporter.
His new book Subversion Inc. can be bought at Amazon.com (US), Amazon.ca (Canada)
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