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anti-christian jeans in Sweeden

Tragically hip in Sweden

By Judi McLeod
Wednesday, January 4, 2006

Swedish logo designer Bjorn atldax did something that even the american aCLU could not do: He made walking advertisements among young Swedes for an anti-Christian message.

atldax's logo, a skull with a cross turned upside down on its forehead emblazons denim jeans that, because of their trendy tight fit and low price, are all the rage in Stockholm, Sweden.

There's nothing bashful about Bjorn, who boasts, "It is an active statement against Christianity. I'm not a Satanist myself, but I have a great dislike for organized religion."

It seems that the logo creator's "great dislike" for organized religion is making him a lot of money.

While the label's makers insist that it's more of a joke, atldax claims his graphic designs have a purpose beyond selling denim: to make young people question Christianity, to him, a "force of evil" that he blames for creating wars throughout history.

In tragically hip Sweden, where churchgoing has been declining for decades, Bjorn atldax is seen as something of a folk hero. Secular Sweden is far more concerned about maintaining free speech.

While young people in other countries may wear their politics on their tattoos, in Sweden chic means wearing jeans that come with a grinning skull and dark texts such as "Over My Dead Body".

Brand name for the politically messaged jeans is Cheap Mondays, which go for 400 kronor (about $50) a pair. Manufacturers say about 200,000 pairs have been sold since March 2004.

Politically correct mores are alive and thriving in Sweden where the Rev. Karl-Erik Nylund, vicar of St. Mary of Magdalene Church in Stockholm, laments, "No one wants to provoke Jews or Muslims, but it's totally OK to provoke Christians."

Cheap Mondays are starting to sell abroad. The jeans and their anti-Christian message are being shipped to Norway, Denmark, Britain, the Netherlands, France and australia.

Orjan andersson, the creator of the brand, says he's working on introducing Cheap Mondays to the U.S.a. and elsewhere.

That means jeans with the anti-Christian message are coming soon to an outlet near you.

The makers of Cheap Mondays with their logos of upside crosses may find a willing overseas clientele among young people who think it's hip to advertise an anti-Christian message.

But not if those young people get another message first: Cheap Mondays originate from a country that will not protect its female population from immigrant-Muslim rapists.

Canada Free Press founding editor Most recent by Judi McLeod is an award-winning journalist with 30 years experience in the print media. Her work has appeared on, Drudge Report,, Glenn Beck. Judi can be reached at: [email protected]

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