If every news source and fact checker in the world shared the same news, could you tell it was Fake? Do you know anyone who could? Where would one find the information that helps figure it out? I wouldn’t blame you if you thought it impossible, but you’d be wrong.
My Bias And Deceit Analysis, in at least one instance (possibly the most widely used tactic), has the capacity to find that Fake and be confident enough to stand resolute against the world. In the above scenario, one would obviously need to analyze something other than identical content to find the Fake. That is exactly what this Analysis does, and what sets it apart from all other news analysis methodologies.
That exclusivity leads to different inferences, unique conclusions, and an unparalleled ability to find Fake News.
The Difference? Analyzing Data Integrity Rather Than Data Content
In IT, data integrity is paramount. The primary concern isn’t what the data says (content), but if the data fits the system’s software (structure). If the structure of the information being consumed is broken then its integrity is damaged, and it will disrupt our perceptual process (our software) to produce delusional false perceptions (it abends). Fake News is intellectual arsenic yet, like drugs and alcohol, society foolishly remains addicted to its deathly pleasures.
The ability to test a sentence’s perceptual integrity allows for its identification as real or fake regardless of source, ideology, or the message being conveyed, This provides the opportunity to more accurately evaluate the integrity of authors and institutions, a critical task society has utterly failed at and is paying a hefty price for in both wealth and freedom.
So, the primary goal of the Analysis is to evaluate the trustworthiness of the statement, and by extension, the messengers. Next comes determining the purpose of Fake News deceit, and luckily, the Analysis has the deductive reasoning skills for that, too.
Our perceptual process has at least two “programs” to consider, one running the emotional brain and the other the logical brain. They run simultaneously and the results of one do impact the other but, and this is important, the emotional brain runs hottest, fastest, and first. Repeated emotional triggers can keep the logical brain from performing at its peak, allowing for Fake News to succeed in creating emotion-based beliefs across large swaths of society, including the educated, “smart set”.
The Bias And Deceit Analytical Approach
The first step in evaluating information’s impact on our perceptions is to determine the messages aimed at each “program” in our perceptual process. This allows us to evaluate each message’s impact on the brain “program” it is actually targeting.
This initial step turns one article into two separate reports. The emotional and logical reports can then be read and evaluated independently of one another. The independent reports are greater than their whole (the original) because they reveal ugly truths the authors need to keep buried if they’re to maintain their credibility and influence.
The emotional report will expose biases, themes, and eventually, the false narratives Fake News demands society accept, believe, and act upon.
The initial logical report will identify the cold hard “facts” of the piece. The lack of emotion means this report should read dry as sawdust. The logical analysis is where the search for deceit occurs and involves identifying context corrupting tricks that can damage the perceptual integrity of the factual messages. These include any that harm the factual context of the message, including clipping, cropping, and the Fake News favourite, conflation.
For illustration, here are three recent examples of logical conflation in action.
The Mueller report accused General Flynn of lying about the Obama regime’s Russian sanctions, however Flynn was speaking to Obama’s expulsion of Russian diplomats just prior to Trump taking office. Flynn’s “lie” was born of the Deep State’s conflation of State sanctions and suspensions, two different actions.
The media has managed to persuade society that Black Lives Matter is about black people when any honest look at BLM’s manifesto shows they truly are Big Lying Marxists. By conflating black people with Marxists, the media force all blacks into the Marxist pen and, incredibly, make it a hate crime to speak against totalitarian communism. Worse, those who donate to BLM thinking they are supporting the black community are in fact donating to the real B’s behind the fraudulent movement; Bernie, Biden, Buttigieg, ‘Beth Warren, and Amy Klo’Buchar, the biggest beneficiaries of Act Blue, the organization managing “BLM” donations.
The media conflate model “predictions” with absolute fact. They treat “what if?” projections that conclude “we’re all gonna die” as our unavoidable future and then insist government act now to avoid possible catastrophe! Climate models have societies adamant about destroying their effective energy grids and COVID models have us happily encouraging self enslavement and quietly accepting needless economic doom.
These three examples illustrate the extraordinary power of Fake News context corruptors. Fake News, being deceitful, must favour corruption and tyranny. So, ask yourself who benefits from it politically, progressives or conservatives? Sorry, wokeflakes, but you’ve been had.
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Step Two
The emotional analysis gathers additional information for each statement, including the emotion’s targets, it’s charge (+ or -), and its strength (none, mild, moderate, extreme). This information will help extract themes and the narratives they feed.
The logical analysis is a search for, and tracking of, context corruptors. If found, the entire original statement is identified as Fake. If not, the statement is evaluated for its trustworthiness. If good, the statement is identified as Real. If trustworthiness can’t be determined the statement is set aside (Unknown) for further review. That will require fact checking, a process that, whenever possible, should skip the media and go straight to the source for confirmation.
The Results?
There is only one way to read for comprehension, read the sentence, process it, then move on. However, all dots will be connected, including Fake ones.
The Bias And Deceit Analysis can generate dozens of distinct reports when Step 2 is completed once. We can review all the emotional messages, all the factual messages, all the Fake News emotions, Fake News facts, Real emotions, Real facts, and various combinations thereof.
We can also quantify the level of deceit by counting and comparing the number of Fake, Real, and Undecided factual statements. Instead of an analysis that says 60% of John Doe’s media coverage was negative over this time frame, we can state something like 90% of John Doe’s 60% negative coverage was Fake or Real. We can break that number down by institution/author/topic/date range, which provides for unprecedented granularity, remarkable accuracy, and indisputable conclusions.
I realize this brief introduction might leave you with more questions than answers. The best way to answer those is to work through the process. I invite you to return and see what happens when the Bias And Deceit Analysis braves a walk through the Fake News forest.
Mark Gray hails from the Kirkland Lake, Ontario area and has spent over 30 years as an Analyst/Developer in Big IT, mostly in Calgary’s Oil-And-Gas Sector. Creator of an non-partisan, analytical methodology that seeks out and identifies Bias and Deceit embedded in weaponized information.
