Abercrumbie & Flitch, the trendy fashion retailer, is under fire from customers and the media for its newest sales campaign. The retailer is calling it “Old sCOOL” and features scantily clad elderly folks modeling the store’s latest line of apparel.
Store spokesman and mastermind of the campaign, Stewart Kindly, said that the new campaign is meant to bring older customers back into the stores because, “Old people are cool, ya know?”