For more than 20 years, now, the most powerful word in advertising has been "sustainable." This term sells everything from toilet paper to spark plugs. This same term is even more powerful when applied to public policies such as: "sustainable" energy; transportation; agriculture; development; housing, and almost every other policy considered by government. When the term "sustainable" is used to sell a product, the product will be more expensive and less efficient than it has to be. When the term "sustainable" is used to sell a public policy, the policy will not only be more expensive and less efficient, it will be controlled by the government, and it will ultimately fail.
