Americans in Best Holiday Shopping Mood in Years

• Americans plan to spend $906 on gifts, the most since 2007
• Middle- and lower-income households fueling the rise< br />• Record-low percentage plan to spend less than last year


By -- Gallup—— Bio and Archives--October 26, 2017

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WASHINGTON, D.C. -- Gallup's initial measure of consumers' 2017 Christmas shopping plans suggests retailers could see the best holiday sales in years. The chief indicator is a sharp increase in the amount Americans say they plan to spend on Christmas gifts -- now $906, up from $785 in October 2016. That represents one of the biggest year-over-year increases in Gallup's trend, pushing the spending projection to its highest level in a decade.-- More...
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