A better letter would have raised a heck of a lot more money.

Anatomy of a Bad Fundraising Letter

By Gerry Nicholls —— Bio and Archives--January 3, 2012

Canadian News, Politics | Comments | Back To Full Article

Recently somebody passed along to me a year-end fundraising appeal from the federal New Democratic Party. I found it offensive, not for ideological reasons, but because it was a poorly written, poorly constructed letter. In fact, to my mind it utterly failed as direct mail fundraising material. Why do I say that? Well see below. I have reproduced the letter, with my commentary in bold font:

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