Bud Light marketing exec behind Dylan Mulvaney partnership takes leave of absence: report
In the weeks after Bud Light’s partnership with Mulvaney, Anheuser-Busch saw its value plummet more than $5 billion.
By News on the Net -- New York Post—— Bio and Archives--April 22, 2023
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The Bud Light senior marketing executive behind the controversial Dylan Mulvaney ad campaign has taken a leave of absence, according to a report.
Alissa Heinerscheid, vice president of marketing for the popular beer, will be replaced by Budweiser global marketing VP Todd Allen, AdAge reported on Friday.
Heinerscheid has led the brand since June. It’s unclear if her replacement will be permanent. ---More...
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