It appears to be plain adverse publicity that caused the Seattle-based Coffea arabica purveyor to swap cochineal for another natural but less controversial food colouring.
Quelle horreur! Starbucks adds crushed bug extract to the strawberries-and-cream Frappuccino, it was recently revealed. A virtuous vegan barista employed by the well-known Coffea purveyor posted a picture of their ingredient list to a vegetarian blog.