I get it. International Women's Day was happening. Every major brand on the planet sees it as a marketing opportunity, a chance to virtue signal, but I digress. Marketing professionals, competing with all the social media noise, sometimes feel they need to push the envelope, hoping to get noticed.
Well, did Burger King's (@BurgerKingUK) IWD tweet "Women belong in the kitchen.", intending to get people to read their subsequent tweets, get noticed!