TORONTO—In a push to make its brand a household name, Chinese telecommunications giant Huawei often taps into the favorite pastimes of the countries it’s trying to expand in. In Canada, the company is a major sponsor of “Hockey Night in Canada,” and in Poland, it has used soccer superstar and national team captain Robert Lewandowski to sell its brand.
In both countries, however, Huawei has received a barrage of negative publicity in recent weeks, being at the center of an escalating international spat between Canada and China, and linked to espionage in Poland.-- More...
