In the house and senate races, Democrats are stealthily pouring tons of money early to demonize Republican candidates before our supporters become engaged. Once our candidate has been branded the spawn-of-Satan before campaigning really begins, it is extremely challenging to change voter's perception of them.
My wife Mary and I are in Montana with the Conservative Campaign Committee working to elect strong conservative Republican Matt Rosendale to the US senate. We've been having trouble getting our side engaged because this is only July. Trump is doing well and the general election is months away in November.