Figures flip the field
The college football landscape has undergone a seismic shift thanks to the continued playoff expansion, the freewheeling transfer portal and the rise of NIL.
There is one key statistic missing from Penn State’s flip-card that the sports’ information office provides the media for every home football game. It is the one most are talking about, but few correctly understand: Name, Image and Likeness (NIL) and the amounts the players are paid. NIL allows athletes to earn money through endorsements, sponsorships, and personal branding, which has dramatically altered the longstanding model of amateurism.
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