Flashy Marketing Deceives New Mothers

The global formula milk industry is huge and growing rapidly, at about US$55 billion and projected to reach US$110B by 2026. Aggressive and deceptive marketing by manufacturers is driving this growth. The World Health Organization (WHO) is ringing alarms. It charges the industry with using new digital marketing tactics to target pregnant women and new mothers with “personalized social media content that is often not recognizable as advertising.” The Internet and smart phones are wonderful tools. But they can also be dangerous. Women have breastfed babies since the beginning of time. Animals thrive without Big Pharma. Human babies do too.