Historic Old Town in Florence on the Central Coast has been called charming and quaint, which it is, and is regarded as the heart of this “City of Rhododendrons” that attracts retirees and the younger set in droves. They come and stay for good reason. Florence (pop. 8,500) offers all the amenities one could hope for, particularly in one's Golden Years, whether cultural, recreational, intellectual or commercial. Located on a relatively flat, forested plain at the extreme north end of the mighty 40-mile-long Oregon Dunes National Recreation Area, Florence is within close reach of 30 refreshing freshwater lakes and acclaimed golf courses, and lies only a couple of miles inland from the blue Pacific Ocean crashing and rumbling on mile after mile of pristine sandy beaches. During the last two decades, this worthwhile destination has matured into a vibrant and tasteful community worthy of serious exploration as it is consistently ranked one of the best places in America to retire.

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