Illusion-of-Truth to Backfire Effect
The illusion-of-the truth leads to the backfire effect. It is not a question of “if”, but “when”.
By Joanna Rosamond —— Bio and Archives--February 17, 2015
American Politics, News | Comments | Back To Full Article
When repetition is used as a persuasive strategy, we are being constantly exposed to the same message in order to believe it. The illusory truth effect, a direct result of implicit memory is to lead to unconscious decisions, to the acceptance of whatever is being served on the platter of veracity.
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