From Streaming to Gaming: Why Canada's Screen-Time Economy Is Fragmenting

Canada, like many other parts of the world, has an attention division issue that content platforms have to address, and streaming services are doing this in a very knowing way;


Screens being the main source of entertainment in Canada is nothing new, what with TV taking the 20th century by storm. But what we’re seeing today is something quite different, in that Canadian consumers are dividing their attention across multiple screens, rather than focusing solely on one. This trend is of course fuelled by smartphone ownership, but the devices themselves are only part of the picture that defines viewer behaviors today.


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