The Chevy Volt was unveiled in 2010 to great fanfare. Politicians hailed it. The media gushed over it. The first electric car manufactured domestically, it was instantly a cause celebre, and it was hailed as part of the resurrection of General Motors.
There was one problem, though. The public was never excited about the Volt. With a price tag of more than $40,000, even government rebates of $7,500 weren't enough tto convince many people to buy a Volt. It drives well enough and it's true that you don't have to put much gas in it (although you do need some in reserve just in case), but that type of price tag isn't within reach for most people, and GM seems to have forgotten that electricity isn't free either.