- Ben Eisen, Policy Analyst and Kenneth Green, Advisor, Frontier Centre for Public Policy
In light of the new vehicle fuel efficiency standards set by U.S. President Barack Obama (and matched here in Canada), and the volatile fuel prices of recent years, some automobile market observers have declared the imminent death of the SUV. “It’s about time,” said a representative of the Sierra Club back in 2005 when SUV sales first began to decline “you wonder what people were thinking.” For the Sierra Club and like-minded groups, SUV sales can’t decline quickly enough.