If They Are Using Fear, Beware!

It seems that fear mongering has become the most preferred business model in all forms of advertising. Big Pharma uses fear to persuade people to “ask your doctor” about some high-priced concoction you have never even heard of; the pet food company tries to spook you into buying their expensive exotic special blend of pet food, or damn near anything else you might see advertised on television. More often than not, their doctor or whoever recommends their product is on the payroll of the advertiser. Most often the testimony offered is done by a paid actor, which is what the tiny print usually states. Fear mongering is big business.