NAPLES, Fla. – LaPlaya Beach & Golf Resort – the only true luxury beachfront, boutique resort on the Gulf Coast of Florida – invites vacationers to thaw out under the warmth of Florida sun and take advantage of fall rates starting as low as $319/night with the Fall For You Package, including deluxe accommodations, $50 daily resort credit, complimentary resort fee and valet parking when booked now through December 15, 2013 and travel completed by December 19, 2013.