Learning to Think Differently
You were made to think differently. Your fingerprints tell you that. There is no one exactly like you, from your fingerprints to your DNA and to your own mind
One of the most famous business ad campaigns, and the campaign that probably saved Apple Computer, was the “Think Different” campaign in 1997. Steve Jobs had been forced out of the company he had founded some 12 years earlier, and after this it seemed the company had lost its way, losing hundreds of millions of dollars (Hormby, 2013). The company had bet big on a couple of questionable projects and had become slow and inefficient in its distribution.
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