Let’s review a few basic facts about the nature of business and employment:
First, when the owner of your company wants you to do something, it is generally not considered scandalous that you’re expected to do it – provided its not illegal, dishonest, unethical, etc.
Second, if you’re not willing to be supportive of the corporate goals and priorities established by the owner of your company, your option is to seek work elsewhere. The people who sign your paychecks decide those things, not you.