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Impeachment Shows the Limit of Media Power

Live by the Lie, Die by the Lie


Impeachment Shows the Limit of Media PowerAfter the media went all out to televise the impeachment committee hearings, a majority of independent voters switched from supporting impeachment to opposing impeachment. In October, 48% of independents supported impeachment while 39% opposed it. Now 49% of independents oppose impeachment while only 39% still support it. The neat, almost perfect reversal, can be credited to the media’s fateful decision to televise the committee hearings across the networks. The media’s error was entirely predictable. The Russia investigation looked good in the media frame until the Mueller report came out and then Mueller was dragged in to testify about it. The impeachment bid looked good in the media lens until people actually watched committee hearings and didn’t see any of what the media had been touting.
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