Maxwell “Homeless” Coffee May Be Just Around the Corner
In another quirky move, the coffee company also offers a “lease” that customers can sign
By Milt Harris —— Bio and Archives--October 5, 2025
American Politics, News | Comments | Back To Full Article
When I first heard about this, I thought it was definitely a spoof. After 133 years, Maxwell House coffee has temporarily rebranded itself as Maxwell “Apartment” coffee.
The company claims that the blend will remain the same and boasts that the “taste, aroma, quality, and ingredients” will remain constant. The reason for the temporary name change is that it is said to represent the mindset of today’s consumers.
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