Move fast, rename things: Facebook tries to boost morale with new slogans

Meta. Metamates. Me. At a virtual all-hands meeting Tuesday, Facebook escalated its attempts to not only rebrand itself but also manage its demoralized and often adversarial workforce with a new set of corporate values derived from a naval slogan. CEO Mark Zuckerberg, who renamed the company Meta late last year, held up a slide deck showcasing new corporate values: Employees would be expected to first prioritize Meta, followed by a person’s team (metamates), followed by the individual (me). He said that the company’s corporate values would be “Live in the future” and “Be direct and respect your colleagues,” according to three people familiar with the meeting who spoke on the condition of anonymity to describe internal matters. It was previously “Be open.”-- More...