But when the percent of people inclined to buy your products drops by 20 percent in a week, that is going to cost you real money.

New poll: Nike’s favorability has plummeted among all groups, including blacks, since Kaepernick ads launched

By Dan Calabrese —— Bio and Archives--September 7, 2018

American Politics, News | Comments | Back To Full Article

Help me out here. Nike is supposed to be a brilliant marketing organization, even better at branding than it is at selling shoes and apparel. That’s why its fans had a ready response to those who wondered why Nike would want to alienate half the country by making Colin Kaepernick the face of its new Just Do It campaign. The ready response went something like this:

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