Trump may have inadvertently hurt his cause by saying too much, from time to time, and not always in a politically incorrect way (deemed politically correct by most people), but one 4-letter word he has hardly ever used is “even” followed by the 2-letter word “if.” If used properly, and in enough contexts, these two words, “even if,” have the potential to even the score or to catapult Trump over the top. Denying that Trump improperly touched a number of women some years ago when a private citizen (unlike Bill Clinton who clearly did so when he was an attorney general and a president) is counterproductive since, even in the best case scenario, taking Trump at his word, he may not have improperly touched SOME of the women who made their claims, and possibly did touch some but forgot. What Trump must subtly – or overtly – clarify is that EVEN IF he may have improperly touched some or even all of the women, he generally treats women well; women generally get good jobs and good benefits at his companies, more of them get high-ranking jobs at his construction companies than other women at virtually all other construction companies, and these ACTIONS are more important to most women than the possibility that he may have improperly touched maybe one in a thousand young women he came across.

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