Dr. Brian Wansink recently resigned from his position as Columbia University professor, eating behavior researcher and director of the Cornell “food lab.” A faculty investigation found that he had misreported research data, failed to preserve data and results properly, and employed dubious statistical techniques.
A fellow faculty member accused him of "serious research misconduct: either outright fraud by people in the lab, or such monumental sloppiness that data are entirely disconnected from context." Among other things, Wansink had used cherry-picked data and multiple statistical analyses to get results that confirmed his hypotheses. His papers were published in peer-reviewed journals and used widely in designing eating and dieting programs, even though other researchers could not reproduce his results.
