Let’s say your child has a weird skin rash. What do you do? Head to the local clinic and wait for hours until a doctor examines your child for exactly 20 seconds before prescribing medication. A day truly well-spent. Not.
One parent who had enough of this waiting game is Israeli entrepreneur Eugene Dicker. A few years ago, a single spot appeared on his daughter’s face. They spent the obligatory time waiting for a doctor who prescribed medication, but the condition worsened and even after consulting with another doctor spots appeared over most of her body.