Slow Learners, Another Transgender Spokesperson Forces The Closing Of 35 Stores
"Go Woke, Go Broke Syndrome" strikes KDM Brands, which is the parent company of Rip Curl
By Milt Harris —— Bio and Archives--September 30, 2025
American Politics, News | Comments | Back To Full Article
This really isn’t hard. There are women and there are men. If a man decides to dress like a woman, he is still a man. Clothing may make the man, but it does not change his gender.
There have been plenty of examples of the “Go Woke, Go Broke Syndrome,” but there is always a slow learner out there who insists on testing it again. In this case, Kathmandu Holdings, known as KMD Brands, reported a $82.9 million loss in 2024 after a boycott over its decision to use a transgender surfer to promote the sport to women. KDM Brands is the parent company of Rip Curl.
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