Social Media Virtue Signalling: Changing Nothing, Changes Nothing

Social media success is measured in engagement (retweets, likes, comments). It's all ego-stroking that does nothing meaningful to change the world. You need to sign off from your device and go into the real world to #BeTheChange


Social Media Virtue Signalling: Changing Nothing, Changes NothingHere's the scene:   While stirring his Starbucks coffee with a plastic stir stick, he scrolls through his Twitter feed. He likes a few Tweets that insult climate change deniers and retweets a Tweet with a link to an article outlining how climate change will significantly raise sea levels by 2050. I hate climate change deniers, he thinks to himself as he tosses his plastic stir stick into the trash and places a plastic lid on his coffee. He then walks to his SUV, running to keep the AC on (it's a sweltering and humid late September day for Toronto), parked in front.
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