The essence of the left's political grip on three generations has been to distill completely irrational ideas into short catchy slogans. The slogans take about two seconds to recite and about five minutes to properly disprove. This intersection of advertising logic and propaganda has enabled the left to pollute our political culture with dangerously insipid slogans, many that impact our moral justification for defending ourselves such as, "We need to be better than them", "War is never the answer" or that all time classic, "The ends can never justify the means."