No matter how preposterous, the idea of ´´herding´´ humans seems irresistible to wannabe ´´shepherds´´ because propaganda feeds their own delusions and offers a mirage of an absolute conformity of the flock
Crowd psychology is a branch of social psychology relating to behavior, and processes turning individuals into an entity called the crowd. Psychological warfare aiming to destroy the target audience´s morale, value and belief system is also keen on bombarding ´´the mob´´ with eradicative propaganda. Mao Zedong and Joseph Stalin were fascinated by mass psychology, and attempted to impose Freudian ´´horde leadership´´.