WSJ Ends Google Users' Free Ride, Then Fades in Search Results
• Publisher says Google visitors dropped after hardening paywall
• Google says ‘first click free’ good for users and publishers
After blocking Google users from reading free articles in February, the Wall Street Journal’s subscription business soared, with a fourfold increase in the rate of visitors converting into paying customers. But there was a trade-off: Traffic from Google plummeted 44 percent.
The reason: Google search results are based on an algorithm that scans the internet for free content. After the Journal’s free articles went behind a paywall, Google’s bot only saw the first few paragraphs and started ranking them lower, limiting the Journal’s viewership. -- More...
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