Greenshpan argues that churches were already keeping track of who attended their events, but that his technology just makes it more efficient for medium-sized and mega-churches.
You’re being secretly tracked with facial recognition, even in church
We know that Facebook has a vast facial recognition database so good that it can recognize you when your face is hidden, that the FBI has built a millions-strong criminal facial recognition system, and that Google’s new Photos app is so effective at face recognition that it can identify now-adults in photos from their childhood. But now facial recognition is starting to pop up in weird and unexpected places: at music festivals (to identify criminals); at stadiums (to weed out “sports troublemakers“) and at churches. Yes, churches.