If you’ve ever seen a tire graveyard piled high with trashed rubber, you can easily understand that Israeli company EcoTech Recycling has a green gem of an idea.
EcoTech’s nontoxic process produces a unique material, Active Rubber (AR), from end-of-life tires. With1.6 billion tires manufactured annually, and 290 million tires discarded each year in the United States alone, tires are the world’s largest source of waste rubber.
“Rubber is a valuable commodity, and we are making it reusable,” says CEO and President Gideon Drori.
“AR is a substitute for synthetic rubber that can be used to make new tires, automotive parts or an inner wall and flooring insulation called ECOINSUL that we developed ourselves.”
ECOINSUL, Drori says, “is literally a new standard that outperforms the current standard 10-fold. There’s almost no difference in price and it’s easy to handle and apply. It does very effective acoustic and thermal insulation. And it’s all made out of waste.”
With 21 worldwide patents issued, EcoTech finished testing and scaling in early 2020 and signed a strategic partnership with Austria-based Sibur International, one of the largest synthetic rubber manufacturers.
“Sibur has brought us a lucrative contract in the Austrian market and may set up its own factories using our technology,” says Drori, noting that Europe has over 4.5 million tons of tire waste annually.-- More...
ISRAEL21c was founded in 2001, in the wake of the Second Intifada, to broaden public understanding of Israel beyond typical portrayals in the mainstream media.
The organization’s founders – Israeli-American technology executives – understood the great power of the Internet and developed a first-of-its kind online product with global appeal and reach.
