Americans are ditching ultra-processed snacks for an ancient fruit that's exploding in popularity

One of human history's oldest-cultivated foods is having a moment as more people reach for healthier alternatives to ultra-processed foods.

Sales of dates in the U.S. were up 33% in 2025, a founding member of organic California-grown date company Joolies California Superfruit told Food52.com.

Those numbers are expected to grow significantly, Fortune Business Insights reported.

By 2034, the market size for dates in America is projected to reach $1.6 billion.

In the U.K., sales of medjool dates have increased 100% at U.K. grocery retailer Ocado compared to last year, the Guardian reported. ---More...