Aruba Tourism Authority Announces the Launch of New Website

Oranjestad, Aruba – Aruba Tourism Authority proudly announces the launch of the completely re-designed Aruba.com website to serve as the perfect place to recapture a past Aruban vacation or plan a first-time adventure to the island. Boasting enhanced, user-friendly navigation systems, the updated site provides everything under the sun for each phase of the trip-planning process and allows visitors take a virtual trip to Aruba—if only for a short time—to facilitate the decision to visit.

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The enhanced website experience contains stunning and accessible elements, such as an easy-to-use and colorful scrolling site; new imagery that vibrantly paints Aruba’s story; the ability to share special vacation moments with other Aruba fans worldwide; information on various year-round events that celebrate the island’s culture and its people; and a one-stop shop for finding accommodations options, nightlife highlights and the many activities and “hidden gems” to be experienced on One happy island. For online visitors yearning to feel some Aruban sunshine and warmth, there’s even a two-minute daydream available on every page of the site for a quick island “escape.” After enjoying an Aruban daydream, visitors can click over to the ambassador section of the site, where the island’s “happy returners” share their precious Aruba stories. Memories come to life as frequent visitors illuminate their favorite on-island activities, culinary delights, hotspots and what keeps them going back for more. For a better understanding of the island’s intimate layout, the website features an extensive interactive map, which showcases Aruba from top to bottom and allows website visitors to tap into their inner island explorer. With the click of a button, the map aids in the discovery of signature island locations, such as restaurants, beaches and hotel hot spots, and allows visitors to share these instantly via Facebook, Pinterest and Twitter.

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Brief monthly updates include featured island events, such as carnivals, parades and block parties; the most up-to-date airline, hotel and vacation package specials; the most recent information on island activities and entertainment options; and any important news that will ensure a vacation to Aruba exceeds all expectations, including green efforts, cultural explorations and more. With mobility and ease in mind, the new Aruba.com has been updated with innovative responsive design principles that ensure the site is as navigable with a tablet or mobile device as it is on a computer screen. Aruba.com paves the way for other Caribbean destinations, boasting frictionless sharing, meaning that social media features are designed right into the site. At any point, a user can see what others think about Aruba and share their personalized content with friends and family on social media channels. For more information on Aruba, visit the new www.Aruba.com. Engage with Aruba via social media at www.facebook.com/ArubaFans or @ArubaTourism.

About Aruba

As one of the most revisited destinations in the Caribbean, Aruba -- One happy island -- is an island of contradictions, where pristine turquoise waters collide against the desert-like terrain of the north shore; where peace and relaxation coexist with wild and rugged adventures; where Dutch influence meets American ease; and where a diverse history parallels a bright future. Nestled in the Southern Caribbean on the fringes of the hurricane belt, the island is just a two-and-a-half hour flight from Miami and a four-hour flight from New York City and also boasts year-round cooling trade winds and an average 82 degree temperature. Aruba offers beach lovers, adrenaline junkies, relaxation seekers and everyone in between a slice of paradise, including breathtaking beaches, a booming culinary scene, world famous festivals and events, exciting land and water activities, art galleries and museums, sumptuous spas, championships golf and exclusive shopping. With all-inclusive resorts, boutique hotels in charming Eagle Beach, high-rise branded hotels in Palm Beach or a cosmopolitan city hotel in Oranjestad, the island of contradictions provides the perfect getaway for first-time guests and loyal visitors. www.aruba.com.

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