By Don Irvine ——Bio and Archives--August 1, 2012
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The changes announced today at The Daily will enable the business to operate more efficiently and with even greater focus on the types of content that consumers have gravitated towards since its launch. News Corporation remains committed to The Daily, and the publication will continue to be an important part of our leading portfolio of publishing brands going forward.That may sound like a vote of confidence, but the problem is not only that The Daily is losing tons of money. With the impending split of News Corp’s publishing and entertainment business, The Daily will have to prove itself without the benefit of the profits of Fox News and other entertainment assets. The Daily has shown that despite tablet users almost insatiable appetite for news apps, not enough of them were willing to pay for news that wasn't much different from what they could receive for free via news apps from other papers, including News Corp's own New York Post. Even though The Daily may be safe through election day, Murdoch should just admit to a colossal mistake and pull the plug before it loses any more money.
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Don Irvine is the chairman of Accuracy in Media and its sister organization Accuracy in Academia. As the son of Reed Irvine, who launched AIM in 1969, he developed an understanding of media bias at an early age, and has been actively involved with AIM for over 30 years.