Because we were hanging on his every word, Jeb endorses Ted Cruz

For the last 30 days, you didn't know what to do. You watched the 2016 campaign unfold and you thought "sure there are a lot of candidates, but which one should I support?" It was understandable that you were in a quandary. Your guide, your mentor, heck - your rock - was out of the race. With your first choice gone, you wondered: "What would Jeb do?" Wonder no more....

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As CNN Reports:

"Ted is a consistent, principled conservative who has demonstrated the ability to appeal to voters and win primary contests," Bush said in a statement provided to CNN. "Washington is broken, and the only way Republicans can hope to win back the White House and put our nation on a better path is to support a nominee who can articulate how conservative policies will help people rise up and reach their full potential." Bush's endorsement of the Texas senator comes one month after he ended his own bid for the GOP presidential nomination -- a campaign that failed to gain support in the shadow of Trump's oversized personality and a fractured field that, at one time, had 17 Republican candidates actively pursuing the White House. During the campaign, Bush did not cloak his contempt for Trump, who he described as a "bully" and "not a conservative."

There are a couple of ways you can look at this. The first is that perhaps Jeb is just sticking it to his former rivals. Obviously, his ugly feud with Trump is part of what killed his campaign in the first place, so he's never going to back that particular horse. His other feud - with Marco Rubio - went much the same way. Kasich is a non-starter since his candidacy only seems to be helping Trump. So his last legitimate non-Trump choice is Cruz. The other (more generous) way to view it is that the broader GOP really is coalescing around a candidate they view as the Republican party's last hope. They may not like him, but they do agree with Cruz in most areas. So, they'll ignore the fact that Jeb recently called him political "back-bencher" and get in line. Either way, it's doubtful this will have any real impact. Outside of the 2% that was genuinely looking forward to a Jeb presidency, it's hard to imagine who looks at a Bush endorsement as a game changer.