Bob Iger admits Disney was 'too aggressive' with theme park price hikes

“I always believed that Disney was a brand that needs to be accessible,” Iger said

-- New York Post, --March 10, 2023

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Disney CEO Bob Iger admitted the Mouse House went too far with theme park price hikes that irked its customers last year.

One of the first steps Iger took when he returned as Disney’s CEO last November was to roll back the price increases implemented under his predecessor, Bob Chapek. ---More...

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