By Center for Consumer Freedom ——Bio and Archives--December 5, 2010
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Under the new proposals, which will form part of the public health white paper, children will receive Topshop vouchers and cinema tickets for choosing to travel to school on foot. According to the Daily Telegraph, schools around the country will be offered access to technology allowing pupils to use swipe cards to track their journeys and collect rewards. Critics of the scheme, however, have described it as bribery and questioned its cost.Let's first give credit where credit is due: The idea is the brain child of Andrew Lansley, Britain's new health secretary. Lansley has expressed a desire to ease regulation on food and beverage companies. Lansley's most recent white paper claims he wants the state to be "less intrusive" when it comes to public health. But then he calls for the government to "nudge" people in the right direction and change "social norms" surrounding obesity -- a slippery slope if there ever was one. We suppose bribing children is one way of nudging them. But ultimately the British government is wasting tax dollars (er … pounds) and usurping the parents' role in their children's health.
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The Center For Consumer Freedom is a nonprofit coalition supported by restaurants, food companies, and consumers, working together to promote personal responsibility and protect consumer choices.